Krueger Direct Interactive

Services

Expertise on demand for agencies and brand managers. Improve your current program or build a new one.

Email Strategy & Management
The Email Audit

Usability Testing

Copywriting

Business Process Analysis

Email Strategy & Management

Let the Email Diva take your program from so-so to stellar! Krueger Direct/Interactive provides ongoing as well as à la carte email program management and strategic consulting. Whether you want a specialist to complement your team or a complete turn-key solution, we have the experience and talent you need. With low overhead and a central location, we have big agency expertise at bargain rates.

The Email Audit & Recommendation

Need to improve your program but don’t know where to start? The Email Audit begins with a period of discovery, to understand your business goals and the current state of your email efforts. Your program is then measured against a checklist of industry best-practices and a recommendation is presented that provides a clear, step-by-step blueprint for improvement. These areas are addressed:

Program Review

History
Current strategy
Resource allocation
Goals
Key Performance Indicators

Infrastructure

Ease of use
Reporting
Organizational fit
ESP Selection

Delivery

Feedback monitoring
Reputation
Authentication compliance

Rendering

Review environment
Preview pane/blocked image optimization
HTML standards
Quality assurance

Reporting

Benchmarks
Testing
Format/schedule

List Building

On-site opt-in
Opt-out
Online media
Offline media
Third-party lists

User Experience

Creative
Copy
Volume/Frequency
Feedback
Preferences
Segmentation & Personalization

Usability Testing

Fact: web site visitors perceive and navigate a site in ways the agency and the client company don’t expect. Protect and enhance your investment by getting user feedback up front. Usability testing provides valuable “outside” input that can inform a site re-design or improve a problem area. Why build an expensive web site that turns away the target audience?

Services Include:

Script Development & Testing
Participant Recruitment
One-on-one interviews with voice and mouse movement recording
Summary report/presentation

Copywriting

“Short words are best and the old words, when short, are best of all.”
– Winston Churchill

Readers approach marketing communication with one thought in mind: “What’s in it for me?” If the copy can’t answer that question in short order, the reader moves on. Our copywriting is clear, concise and filled to the brim with reader benefits. Writing experience includes:

Email
Direct mail
Newsletters
Video scripts
Training manuals, print and web-based
Web site/kiosk copy
Whitepapers

Business Process Analysis

When you have experience with new business start ups and technology, insatiable curiosity and exceptional communication skills, a talent for Business Process Analysis is the natural result. Clients seeking to dissect, document and improve operations will find a valuable resource at Krueger Direct/Interactive. Let us make order out of your chaos and make you the shining star.