Krueger Direct/Interactive Marketing Consulting

Services

Expertise on demand for agencies and brand managers. Improve your current program or build a new one.

Email Strategy & Management

Let the Email Diva take your program from so-so to stellar! Krueger Direct/Interactive provides ongoing as well as à la carte email program management and strategic consulting. Whether you want a specialist to complement your team or a complete turn-key solution, we have the experience and talent you need. With low overhead and a central location, we have big agency expertise at bargain rates.

Contact us for a no-obligation consultation and quote.

The Email Audit & Recommendation

Need to improve your program but don’t know where to start? The Email Audit begins with a period of discovery, to understand your business goals and the current state of your email efforts. Your program is then measured against a checklist of industry best-practices and a recommendation is presented that provides a clear, step-by-step blueprint for improvement. These areas are addressed:

Program Review

  • History
  • Current strategy
  • Resource allocation
  • Goals
  • Key Performance Indicators

Infrastructure

  • Ease of use
  • Reporting
  • Organizational fit
  • ESP Selection

Delivery

  • Feedback monitoring
  • Reputation
  • Authentication compliance

Rendering

  • Review environment
  • Preview pane/blocked image optimization
  • HTML standards
  • Quality assurance

Reporting

  • Benchmarks
  • Testing
  • Format/schedule

List Building

  • On-site opt-in
  • Opt-out
  • Online media
  • Offline media
  • Third-party lists

User Experience

  • Creative
  • Copy
  • Volume/Frequency
  • Feedback
  • Preferences
  • Segmentation & Personalization

Contact us for a no-obligation consultation and quote.

Usability Testing

Fact: web site visitors perceive and navigate a site in ways the agency and the client company don’t expect. Protect and enhance your investment by getting user feedback up front. Usability testing provides valuable “outside” input that can inform a site re-design or improve a problem area. Why build an expensive web site that turns away the target audience?

Services Include:

  • Script Development & Testing
  • Participant Recruitment
  • One-on-one interviews with voice and mouse movement recording
  • Summary report/presentation

Contact us for a no-obligation consultation and quote.

Copywriting

“Short words are best and the old words, when short, are best of all.”
– Winston Churchill

Readers approach marketing communication with one thought in mind: “What’s in it for me?” If the copy can’t answer that question in short order, the reader moves on. Our copywriting is clear, concise and filled to the brim with reader benefits. Writing experience includes:

  • Email
  • Direct mail
  • Newsletters
  • Video scripts
  • Training manuals, print and web-based
  • Web site/kiosk copy
  • Whitepapers

Contact us for writing samples and a quote.

Business Process Analysis

When you have experience with new business start ups and technology, insatiable curiosity and exceptional communication skills, a talent for Business Process Analysis is the natural result. Clients seeking to dissect, document and improve operations will find a valuable resource at Krueger Direct/Interactive. Let us make order out of your chaos and make you the shining star.

Contact us for a no-obligation consultation and quote.